Instagram, with more than 700 million total monthly active users, now claims over 8 million accounts using business profiles. What does that mean for the mobile-based photo and video-sharing social network? Brands want their Instagram marketing strategy to reach targeted demographics, engage users and drive real social value.

Nearly 60% of Instagram users are between the ages of 18-29. This makes Instagram a highly competitive network to reach this valuable demographic. And as people join Instagram in droves, brands have a unique opportunity for engagement with their fans.

However, success for brands on Instagram takes more than publishing attractive images—it is the product of thoughtful strategy, a well-defined brand identity grounded in visual creativity and effective community management. To help you develop an Instagram marketing strategy based on clear goals and measurable results, we’ve put together this comprehensive guide.

Published by Dhiraj Thareja

Dhiraj Thareja is an American born entrepreneur, engineer, and investor. He is one of the founding partners of Collective Ventures, co-founder & co-CEO at DB Collective, Inc. Born in New Jersey, Thareja taught himself computer programming at the age of 12. He attended Rutgers University & NJIT studying Computer Science and Economics. After his school years, he has held many different postions in the technology field at Forbes, Mercedes Benz, Jobson Publishing, & National Hockey League. He spent his early years rotating through positions which would help him learn all aspects of a full product life cycle leading up to the marketing & scaling phases. In 2008 Thareja moved to South Florida to setup operations with his close friend Brian Jacob. They setup and operated a few healthcare based software & service companies. After successfully exiting the healthcare space, he moved back up north to spend his time traveling & consulting. In January 2015, Thareja co-founded DB Collective Inc, a creative advertising and technology services company, of which he is co-CEO and lead product manager/architect. Through Thareja’s leadership and vision DB Collective Inc now operates from 3 different locations globally (New York City, Ft Lauderdale FL, & India) and has 72 consultants. DB Collective’s client roster consists of large entreprise and government clients such the United Nations, Memorial Health Care System, AT&T, Trimble Inc, Scholastic Publishing, Choice Airways, Bira91 Beverages, and many more. He most recently co-founded Collective Ventures an Innovation Center with an open to public premium locally sourced coffee house. Collective Ventures is a platform built to bridge the gap in the current business landscape offering a startup incubator and coworking space located in the heart of Ft. Lauderdale, FL.

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