How to Create an Instagram Marketing Strategy

Instagram, with more than 700 million total monthly active users, now claims over 8 million accounts using business profiles. What does that mean for the mobile-based photo and video-sharing social network? Brands want their Instagram marketing strategy to reach targeted demographics, engage users and drive real social value.

Nearly 60% of Instagram users are between the ages of 18-29. This makes Instagram a highly competitive network to reach this valuable demographic. And as people join Instagram in droves, brands have a unique opportunity for engagement with their fans.

However, success for brands on Instagram takes more than publishing attractive images—it is the product of thoughtful strategy, a well-defined brand identity grounded in visual creativity and effective community management. To help you develop an Instagram marketing strategy based on clear goals and measurable results, we’ve put together this comprehensive guide.